Table of contents 1. Why product videos go stale faster than you think 2. A practical workflow for regenerating product videos after a UI update 3. Who owns the regeneration workflow and how to keep it running across sprints Your product ships a new UI. The sidebar moves. The dashboard
Table of contents 1. What is a product film, exactly 2. How demo videos and explainer videos differ from a product film 3. When to use a product film and how to keep it current If you have spent any time in B2B SaaS marketing, you have probably heard the
Table of contents 1. Why video production breaks down for early-stage SaaS teams 2. Building a lean video motion that keeps pace with your product 3. Where to use your videos and how to measure whether they are working If you run a pre-Series B B2B SaaS company,
Table of contents 1. What to look for in product walkthrough video tools before you commit 2. The main categories of product walkthrough video tools and where each one fits 3. How to evaluate and build a product walkthrough video workflow that actually holds up If you run marketing, product,
Table of contents 1. Why your SaaS onboarding video gets outdated faster than you expect 2. How to build a SaaS onboarding video that is designed to be refreshed 3. How AI-powered video generation changes the onboarding video update cycle A SaaS onboarding video is one of the most
Table of contents 1. What each format is actually doing when a visitor lands on your page 2. The hidden maintenance cost that almost nobody talks about 3. How to actually decide for your homepage, and what the smartest teams are doing now If you run a B2B SaaS product,
Table of contents 1. Why demo videos fall behind so fast in a fast-moving SaaS product 2. What stale demo videos actually cost your sales and CS pipeline 3. How to build a sustainable video update workflow that keeps pace with sprints Shipping fast is the goal for every
Table of contents 1. Why sprint cycles and video timelines are completely out of sync 2. What stale video actually costs you across the funnel 3. How to build a video workflow that keeps pace with your product Your SaaS homepage hero video looked great on launch day. The UI
Table of contents 1. What an AI product video generator actually does 2. Who benefits most and the specific problems it solves 3. How to evaluate and use an AI product video generator effectively Most B2B SaaS teams know the problem well. You finally ship a great product update, and
Table of contents 1. Plan the video before you record anything 2. Record and assemble your demo without a production crew 3. Keep your demo video current after every product update Most SaaS teams I talk to want a great product demo video on their homepage. They know it helps