Table of contents 1. Why video aspect ratio matters more in SaaS marketing than in other industries 2. Matching aspect ratios to your three most important SaaS marketing surfaces 3. Building a multi-ratio video workflow that stays current after every product update If you have ever exported a product
Table of contents 1. Why most LinkedIn product videos lose before they start 2. How to structure and script a LinkedIn product video that builds pipeline 3. Keeping your LinkedIn product videos current without rebuilding them every sprint LinkedIn is one of the few places where a B2B SaaS company
Table of contents 1. How the credit model works and why it matters for SaaS velocity 2. What credit-based video production actually changes for each role on a SaaS team 3. Planning your credit spend so video stays current without wasting budget If you have ever shipped a product
Table of contents 1. Why the narrative has to come from you first 2. What a strong founder product video narrative actually includes 3. How to work with an agency or a production tool once your narrative is solid Most founders I talk to hand off their product video to
Table of contents 1. What a SaaS product storyboard actually needs to include 2. A step-by-step process for building the storyboard in under an hour 3. Keeping your SaaS product video storyboard useful after the first launch Building a video storyboard for a SaaS product sounds like a
Table of contents 1. What Arcade and Loom are actually built for 2. How each tool performs across real B2B use cases 3. The maintenance problem neither tool fully solves If you are evaluating arcade vs loom saas product video options for your B2B team, you are probably already feeling
Table of contents 1. Why onboarding videos go stale faster than most teams expect 2. How high-performing CS teams are changing their approach to video maintenance 3. Using AI-powered video generation to make updates fast enough to actually happen Every time a SaaS product ships a UI update,
Table of contents 1. Why product footage needs to map to specific funnel stages 2. Building a production system that keeps videos current across sprints 3. Distributing product footage across channels without losing quality or accuracy A product-led growth video strategy sounds straightforward on paper: show the product, let
Table of contents 1. Why screen recording is the wrong tool for product videos 2. How creating a product video from a URL actually works 3. Where this approach fits into a real product team workflow Most product teams I talk to have the same problem. They finally ship a
Table of contents 1. What makes AI narration sound like a real film voice-over 2. Why B2B SaaS teams specifically need narration that can be regenerated 3. How to write a product video script that AI narration can deliver well Most product videos fail before the viewer reaches the
Table of contents 1. Why most product videos break the moment you try to reuse them 2. How to structure your source video so every format is already inside it 3. The practical workflow for distributing across formats without a re-edit You already have a product video. Maybe it
Table of contents 1. Why your SaaS sales deck demo video goes stale before the deal closes 2. What accurate demo clips actually require across a full sales cycle 3. How to build a workflow that keeps every demo clip current without rebuilding from scratch If you work on sales